Inaugural · Sunday, Feb 7, 2027 · Inglewood, CA

Athletes turned founders.

One day. Built for the women who play, build, and lead. One week before Super Bowl LXI.

Tickets $45 · On sale late fall 2026

Education. Access. Opportunity.

Power 4 conferences/ECAC/HBCUs/Founders/Athlete-operators/Brand builders/NIL era/

Why now

The NIL era turned athletes into entrepreneurs. Almost nothing exists to give female athlete-founders the education, access and opportunity to build.

What you actually get.

Opening and closing the day, plus all-attendee exercises.

Pick your sessions at registration. Business formation, contracts and financial literacy, personal branding.

An activation space where brands table, gift exclusive product, and meet athletes directly.

Current student-athletes brainstorming with established female founders, plus sponsored awards with live interviews and podcast tapings.

100–150

Athletes

18–35

Ages

Select ages 15–18 for mentorship

Incubator

Education & leadership

The Playground

Brands & athletes

The founder

Rachel Maeng built and sold GEN Agency, and has spent years on the business side of sport with brands, clients and creators.

She kept being the only one in the room. PlayHers is the room she's building instead.

Founded GEN Agency in 2021; acquired June 2025
Influencer network of 250M followers and 180+ brand partnerships, including Netflix, Coca-Cola, TurboTax and Kellogg's
Featured in a 2025 Netflix documentary as the brand partnerships authority in the space
Fractional COO and Head of Partnerships at multiple entities, leading commercialization
Collegiate and high school NIL strategist featured in Forbes, On3, ESPN and Business Insider
Former Big Ten athlete, Rutgers women's rowing